The Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ are represented by a portraits series of three generations that devote their lives to the field. Each one personality’s embodies the characteristics of the wine that gets its name.
This wine label collection is very abstract and mark making like. This bears similarities to the Cake Wine labels as they have labels that are more abstract and inky with different marks. Despite not being illustrative, a lot is depicted in this label and the direction of the strikes create motion and wave like forms. The label also stands out through the strong contrasts of black and white.