Luke 14:11 For whosoever exalteth himself shall be abased; and he that humbleth himself shall be exalted. Humans instinctively want to be praised, cared for, prioritized, appreciated and do not want to be belittled or underestimated. Because of that humans tend to exalt themselves and find it difficult to humble themselves. In 'hard' times like this it's hard to find humble people, because most people think that humility is synonymous with weakness, where prestige or prestige will drop.