Coca-Cola is often credited for creating the image of the modern Santa Claus as an old, jolly and fat man in a red and white suit. Coca-Cola did invent the red-and-white jolly Santa during the the illustration done by Haddon Sundblom.
Man reading in semi-formal day wear. Stroller jacket and checked slacks with his accessories on the chair. Esquire, April Illustration by Laurence Fellows. In the Fellows realigned his focus to more detailed fashion illustrations.