As he releases new book we catch up with the visionary photographer about why art should be provocative.

how oliviero toscani and benetton changed advertising

Controversial Benetton ads in pictures - Fashion Galleries - Telegraph

Benetton is no stranger to controversy. This ad, like other numerous Benetton feature condoms. The brand advocates to stop the spread of AIDS. It is questioned if these ads are appropriate because of the younger people who may come across them.

Oliviero Toscani 1992

© Therese Frare, David Kirby on his deathbed, Ohio In November 1990 LIFE magazine published a photograph of a young man named David Kirby — his body wasted by AIDS, his gaze locked on something.

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Oliviero Toscani, Master Provocateur, Returns to Benetton. And Not a Moment Too Soon – Adweek

Oliviero Toscani

Oliviero Toscani

Kenzo c1981

Kenzo Spring 1981 Campaign by Oliviero Toscani

Patrick Kelly and models, spring 1989, photo by Oliviero Toscani

Happy Valentine’s Day! Get in the spirit with “Patrick Kelly: Runway of Love!” This upcoming exhibition will showcase the work of the late African American fashion designer Patrick Kelly, including.