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Parah Has A Story

The story in pictures of the more than 60 years of Parah.
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Minimal taste and essential lines enriched by daring decorations: fashion of summer 1992 is still actual! #ParahWorld #Vintage #throwbackthursday

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White never goes out of fashion. Proof? Check out this snapshot from our 1994 catalogue!

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Under those flared jeans and sweatshirts tied at the waist, the Parah woman of the 1990s was sure to be invariably seductive!

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Who remembers the 2005 campaign featuring the stunning FedericaFontana? Here’s a shot taken directly from the Parah archives.

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It was the 1987 as we were introducing our coordinates collection about our breath-taking beachwear catalogue. #ParahWorld #Vintage #throwbackthursday

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Colours and shapes of timeless beauty! Here’s a snapshot from the 1970s straight from our archives.

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Sensuality never goes unnoticed. Just like Parah that never goes out of fashion.

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All the sensuality of Fernanda Lessa in a snapshot to dream about.

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Backcombed hair, lace, accessories and bright colors played a decisive role in defining fashion in the 1980s. Back then, the Parah woman was already an emblem of femininity!

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In the '70s, the key word was "color", as Parah well knows! Floral patterns in bright shades marked a piece of feminine history!

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