Parah Has A Story

The story in pictures of the more than 60 years of Parah.
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All the sensuality of Fernanda Lessa in a snapshot to dream about.

All the sensuality of Fernanda Lessa in a snapshot to dream about.

For over 65 years, we’ve been enhancing the natural beauty of every woman.

For over 65 years, we’ve been enhancing the natural beauty of every woman.

Sensuality never goes unnoticed. Just like Parah that never goes out of fashion.

Sensuality never goes unnoticed. Just like Parah that never goes out of fashion.

White never goes out of fashion. Proof? Check out this snapshot from our 1994 catalogue!

White never goes out of fashion. Proof? Check out this snapshot from our 1994 catalogue!

Transgressive, quirky and enthusiastic: the 1980s marked taste and fashion, just like our costumes.

Transgressive, quirky and enthusiastic: the 1980s marked taste and fashion, just like our costumes.

Colours and shapes of timeless beauty! Here’s a snapshot from the 1970s straight from our archives.

Colours and shapes of timeless beauty! Here’s a snapshot from the 1970s straight from our archives.

Under those flared jeans and sweatshirts tied at the waist, the Parah woman of the 1990s was sure to be invariably seductive!

Under those flared jeans and sweatshirts tied at the waist, the Parah woman of the 1990s was sure to be invariably seductive!

Who remembers the 2005 campaign featuring the stunning FedericaFontana? Here’s a shot taken directly from the Parah archives.

Who remembers the 2005 campaign featuring the stunning FedericaFontana? Here’s a shot taken directly from the Parah archives.

Backcombed hair, lace, accessories and bright colors played a decisive role in defining fashion in the 1980s. Back then, the Parah woman was already an emblem of femininity!

Backcombed hair, lace, accessories and bright colors played a decisive role in defining fashion in the 1980s. Back then, the Parah woman was already an emblem of femininity!

In the '70s, the key word was "color", as Parah well knows! Floral patterns in bright shades marked a piece of feminine history!

In the '70s, the key word was "color", as Parah well knows! Floral patterns in bright shades marked a piece of feminine history!

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