Parah Has A Story

The story in pictures of the more than 60 years of Parah.
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Minimal taste and essential lines enriched by daring decorations: fashion of summer 1992 is still actual!  #ParahWorld #Vintage #throwbackthursday

Minimal taste and essential lines enriched by daring decorations: fashion of summer 1992 is still actual! #ParahWorld #Vintage #throwbackthursday

All the sensuality of Fernanda Lessa in a snapshot to dream about.

All the sensuality of Fernanda Lessa in a snapshot to dream about.

White never goes out of fashion. Proof? Check out this snapshot from our 1994 catalogue!

White never goes out of fashion. Proof? Check out this snapshot from our 1994 catalogue!

Under those flared jeans and sweatshirts tied at the waist, the Parah woman of the 1990s was sure to be invariably seductive!

Under those flared jeans and sweatshirts tied at the waist, the Parah woman of the 1990s was sure to be invariably seductive!

Who remembers the 2005 campaign featuring the stunning FedericaFontana? Here’s a shot taken directly from the Parah archives.

Who remembers the 2005 campaign featuring the stunning FedericaFontana? Here’s a shot taken directly from the Parah archives.

It was the 1987 as we were introducing our coordinates collection about our breath-taking beachwear catalogue. #ParahWorld #Vintage #throwbackthursday

It was the 1987 as we were introducing our coordinates collection about our breath-taking beachwear catalogue. #ParahWorld #Vintage #throwbackthursday

For over 65 years, we’ve been enhancing the natural beauty of every woman.

For over 65 years, we’ve been enhancing the natural beauty of every woman.

Sensuality never goes unnoticed. Just like Parah that never goes out of fashion.

Sensuality never goes unnoticed. Just like Parah that never goes out of fashion.

Transgressive, quirky and enthusiastic: the 1980s marked taste and fashion, just like our costumes.

Transgressive, quirky and enthusiastic: the 1980s marked taste and fashion, just like our costumes.

Colours and shapes of timeless beauty! Here’s a snapshot from the 1970s straight from our archives.

Colours and shapes of timeless beauty! Here’s a snapshot from the 1970s straight from our archives.

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