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Transmedia

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While “transmedia” may sound like a vague buzzword, it’s actually a concept that will only become more important to understand as the marketing industry evolves and the lines separating traditional media continue to blur.

Facebook is a playground of fun connections, amazing photos, entertaining videos, and fascinating links. It offers a ton of interesting and useful information, a multitude of content sharing.

It’s the brand that wants everyone, friends and family, to be happy and together even if they’re Santa Claus or polar bears or cute little creatures living inside a vending machine.

Transmedia is only becoming more common as time going on. New media franchises are created with transmedia already in mind, and second-screen experiences are becoming en vogue.

On Facebook, a number of polls, games, contests and exclusives were designed to incentivize users to ‘Like’ the page, and then share NBC.com highlights with friends.