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Neosperience - Mattel Beacon Experience

Mattel’s La Scatola dei Giocattoli app, developed by Neosperience and renewed with Neosperience Engage, embraces the retail revolution where Apple’s iBeacon technology is used to serve right-time content to nearby customers and drive conversion rates at brick-and-mortar stores.
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Proximity marketing - iBeacon


Customer engagement


Location-based content

Content-based offers

Push notification

In-store engagement

Mattel with Neosperience Engage

La Scatola dei Giocattoli app home. Download here: