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Futura has an appearance of efficiency and forwardness. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design.
Here we see Futura presented in a constructivist style or something straight out of the Bauhaus. Maybe futuristic type of poster would have been more fitting? Either way, futura was popular in the 70's and why it has a retro feeling despite being created in the 20's.