WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.

WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.

This is great design work/concept. Great advertising

This is great design work/concept. Great advertising

给力创意广告:这句话说得真好~let t...

给力创意广告:这句话说得真好~let t...

Coca-Cola Unveils New ‘Negative Space’ Ads, Will Trick Your Eyes #silkordigital #silkorcreative #onaroll

Coca-Cola Unveils New ‘Negative Space’ Ads, Will Trick Your Eyes #silkordigital #silkorcreative #onaroll

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