Benetton is no stranger to controversy. This ad, like other numerous Benetton feature condoms. The brand advocates to stop the spread of AIDS. It is questioned if these ads are appropriate because of the younger people who may come across them.
Benetton is running an ad campaign that shows world leaders kissing. (Thanks to PhotoShop, of course.) The image of Angela Merkel kissing the president of France hasn't quite nearly the stir as the images of male leaders kissing other male leaders.