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Ettore Sottsass for Olivetti 1969 | Design Talks

Ettore Sottsass for Olivetti 1969 | Design Talks

Olivetti Red Valentine - Vintage Working Typewriter: "Olivetti launched a fiery red portable typewriter which quickly became so iconic that it was already part of MoMA's permanent collection by 1971. The Olivetti Valentine portable typewriter was designed by industrial designer Perry King in collaboration with Ettore Sottsass and was in released in 1969 along with a groovy advertisement campaign."

Olivetti Red Valentine - Vintage Working Typewriter: "Olivetti launched a fiery red portable typewriter which quickly became so iconic that it was already part of MoMA's permanent collection by 1971. The Olivetti Valentine portable typewriter was designed by industrial designer Perry King in collaboration with Ettore Sottsass and was in released in 1969 along with a groovy advertisement campaign."

Promotional poster for Olivetti’s Valentine typewriter, 1968. Courtesy of Milton Glaser

Promotional poster for Olivetti’s Valentine typewriter, 1968. Courtesy of Milton Glaser