AD WORKS

Just a brief summary of what I've done in print and outdoor advertising. Featuring collaborations with my friends/workmates at Foote Cone & Belding, Ted Bates, Saatchi & Saatchi, McCann-Erickson and Yes I Am Creative Hub: the places where I have spent the first 36 years of my career in advertising as a copywriter and creative director. For more works, please visit my youtube channel and www.yesiam-adv.it
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Marco Carnevale
CHIMENTO ORO ad (2022) - CW: Marco Carnevale. AD: Luca Maoloni. Creative Directors: Marco Carnevale and Luca Maoloni. Ph.: Fulvio Bonavia. Agency: Yes I Am.
CHIMENTO ORO ad (2022) - CW: Marco Carnevale. AD: Luca Maoloni. Creative Directors: Marco Carnevale and Luca Maoloni. Ph.: Fulvio Bonavia. Agency: Yes I Am.
a woman is holding a glass with some gold in it and the words appetize for god above her mouth
CHIMENTO ORO ad (2022) - CW: Marco Carnevale. AD: Luca Maoloni. Creative Directors: Marco Carnevale and Luca Maoloni. Ph.: Fulvio Bonavia. Agency: Yes I Am.
a woman is holding a piece of food in her hand and the words appetize for gold on it
CHIMENTO ORO ad (2023) - CW: Marco Carnevale. AD: Luca Maoloni. Creative Directors: Marco Carnevale and Luca Maoloni. Ph.: Fulvio Bonavia. Agency: Yes I Am.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
Chimento Oro Social Campaign (2024) - AD: Luca Maoloni; CW: Marco Carnevale. Agency: Yes I Am Creative Hub.
a poster with an eye looking through a hole in the paper that says cia diferent
AD FOR CAPT ROMA, a photo contest about diversity (2024) - CW: Marco Carnelvale. AD: Luca Maoloni. Agency: Yes I Am.
CHIMENTO ORO ad (2022) - CW: Marco Carnevale. AD: Luca Maoloni. Creative Directors: Marco Carnevale and Luca Maoloni. Ph.: Fulvio Bonavia. Agency: Yes I Am.
CHIMENTO ORO ad (2022) - CW: Marco Carnevale. AD: Luca Maoloni. Creative Directors: Marco Carnevale and Luca Maoloni. Ph.: Fulvio Bonavia. Agency: Yes I Am.
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Outdoor Advertising
Creative Hub
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It Works
Elliott Erwitt Photography
three jars of pasta remoula on a blue background with the words passata remoola
SCOVAVENTI TOMATO SAUCE naming and packaging (2018) - CW: Marco Carnevale. AD: Sabina Leoni.
a display case with an electronic device in it that reads no mafia memorial on the front
NO MAFIA MEMORIAL (Palermo, Sicily) launch (2018) - CW: Marco Carnevale. AD: Luca Maoloni. Agency: Yes I Am.
a chicken sitting on top of a red chair in front of a white background with the words,'i tetto torna in cortile '
TEATRO DI CORTILE PALAZZO FIRRAO poster (2021). CW: Marco Carnevale Botti. AD: Luca Maoloni. Agency: Yes I Am.
an advertisement for the eco - friendly wine company we olive you, featuring hands on a tree
SCOVAVENTI OIL ad (2017). CW: Filippo Santi. AD: Carmelina Gioffrè. Creative Directors: Marco Carnevale and Luca Maoloni.