A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
I think this poster for film is pretty creative by using film illustration to form the ice cream. Whenever I see a film poster, most of the time I see cameras, films, human figures and etc. This poster is different from what I have seen.