Sensemaking through Information Architecture

Workshop by Andrea Resmini @resmini and Luca Rosati @lucarosati at 8 Italian Information Architecture Summit 2014 (Summit italiano di architettura dell'informazione, Bologna, 7-8 Novembre).
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Re-designing a cross-channel user journey.

Re-designing a cross-channel user journey.

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Re-designing a cross-channel user journey.

Re-designing a cross-channel user journey.

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Mapping the cross-channel user journey.

Mapping the cross-channel user journey.

The sense-making fragrance. Building relationship and storytelling through information architecture.

The sense-making fragrance. Building relationship and storytelling through information architecture.

Bulding a #crosschannel user journey map.

Bulding a #crosschannel user journey map.

Wine #storytelling through correlation.

Wine #storytelling through correlation.

Wine #storytelling through #correlation. By Chiara Albanesi, Roberta Buzzacchino and co.

Wine #storytelling through #correlation. By Chiara Albanesi, Roberta Buzzacchino and co.

Wine #storytelling through correlation. By Victor Monserrate, Vincenzo De Maria & co.

Wine #storytelling through correlation. By Victor Monserrate, Vincenzo De Maria & co.

Designing a wine #storytelling. Vincenzo De Maria at work.

Designing a wine #storytelling. Vincenzo De Maria at work.

Wine #storytelling through correlation.

Wine #storytelling through correlation.

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