Interesting to see the evolution from sketches to final comps for this beautiful logo. Rafal Skalski / logo / design / initials / white space / negative space / identity / sketches / process / steps to creating a logo
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This logotype is very unique. Even though the word is "one" a line slashing thorough is appealing to the eye. It shows two words saying "one" the darker bold font, and the light font. It shows good use of alignment and contrast.
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