Haymarket By Scandic is a new upscale hotel located in downtown Stockholm. The building was previously home to a famous department store dating back to the beginning of the century. Inspired by the art deco movement, we created a visual identi
This is an example of how some logo styles can be quite versatile. They don't need to always be used in the exact same way to maintain the brand feel. In fact, it is often better to have various logos specifically for different applications.
Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.