Very original and clever. Love the manipulation of the egg to represent the astronaut. The type layout balances the organic shape of the astronaut.

Noma Bar and Ogilvy & Mather for IBM Smarter Planet *** The us of an egg to create a space man is creative as hell!

IBM Smarter Planet campaign, 2014. Installations, photography and video by Grégoire Alexandre.

IBM Smarter Planet campaign, Installations, photography and video by Grégoire Alexandre.

IBM Smarter Planet campaign, 2014. Installations, photography and video by Grégoire Alexandre.

IBM Smarter Planet campaign, Installations, photography and video by Grégoire Alexandre.

Negative space art / design / illustrations / ads - IBM: Smarter Planet (17)

I love these ads. The idea’s are so clever and the illustrations are even better. Look at the penguin’s face Advertising Agency: Ogilvy & Mather, Paris, France Executive Creative Di…

Negative space art / design / illustrations / ads - IBM: Smarter Planet (8)

Shirts can pick a tie for you. IBM - Outcomes of a Smarter Planet,


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