Wine bar branding

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an advertisement for the product of france, with two men facing each other in silhouettes

Ami Ami’s sustainable approach is about ‘thinking outside of the bottle,’ and with their boxed wine selection, they make doing a little bit of good as easy as drinking quality French wine. The founders and good ‘amis’ challenged Wedge to devise a welcoming yet quality brand from strategic narrative to design, as well as realise an object “that’s worthy of the MoMa store.” Inspired by the story and ethos of Ami Ami, the team have devised a timeless and spirited brand universe that invites you…

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