Smart packaging design

Attraction : original packaging/original drink. Shape of the box reminds the aspect of a sliced fruit: - clearly expressed positionning: freshness. - choice of the police: drawing/kids/idea of fun. - use of singular bright colors/depending on the flavour of the juice/help children to relate and connect to the brand. Shaped in an unconventional way to gain instant recognition/Instant catch of customer’s visual impact. (Sector of convenience good/placed alongside other juices)

Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through

For the average consumer, food packaging is nothing more than a necessary evil to keep their produce safe. Food containers aren't there to be admired or appreciated, and it'll end up in the recycle bin just as soon as the box or package is empty. But as you can see from these intuitive and innovative food package designs of cool products, that doesn't have to be the case.

For the average consumer, food packaging is nothing more than a necessary evil to keep their produce safe. Food containers aren't there to be admired or appreciated, and it'll end up in the recycle bin just as soon as the box or package is empty. But as you can see from these intuitive and innovative food package designs of cool products, that doesn't have to be the case.

Very basic and minimum, that’s the Eco-pump Refill Dispenser for you. It’s just an outer shell, with a nozzle and pipe that can fit over refill pouches directly

Puma - clever little bag

VitaPack (International Young Package Competition) on Packaging of the World - Creative Package Design Gallery

An eco friendly solution for packaging eggs at a farmer's market setting.

Japanese design agency To-Genkyo proposes a dynamic freshness label for meat products. The hourglass-shaped label contains special ink that changes color based on the amount of ammonia emitted by the meat (the older the meat, the more ammonia it releases). Hence you can easily read from the handy label if the meat is still fresh!! But wait.. could you not simple derive from the meat ITSELF if it is fresh? Well, some can perhaps, but nowadays most people can not 'read meat', so we need an…

The Brief To develop an appealing and attention grabbing communication piece to wish potential and existing clients of Alpha 245 a very happy and prosperous lunar new year. The key objective is to encourage enquiries and generate business opportunities from potential and existing clients. The Solution Mandarin oranges have always had a symbolic presence during […]

Maggi “Moment Mahl“ a practical collapsible-cup packaging for instant soups. The packaging is remarkable due to the combination of a flexible pouch that contains the product and a folding paperboard part that turns into a convenient cup upon squeezing the bag.

“This is the packaging I’ ve made during a aiap workshop, “Design Per” in Bologna last October. We had to design mark, graphics and packaging for a type of food. I chose a type of “pasta” for broth, the “Stelline”, a paste for children. I played both with shape and graphic. The pyramid shape opens […]

34 Insanely Cute Packaging Ideas You Need To See

Hang ze tea bags