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Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology ser…

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Struggling to get your message across? Master communication, from start to finish!
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Ken Thorp India lives in a data driven world, so it ought not stun anybody that publicizing during a period of Digital thinking, AI and uncommon so...

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3 Ways to Create a #Mobile #Marketing Strategy for Your #Business -- Considering that mobile is everywhere nowadays, the opportunity to tap into this growing consumer channel should be obvious to marketers. Yet spending on mobile marketing is small compared to the time consumers spend on their mobile devices. Vice president of Global Media and Consumber Engagement at Mondelēz International, B. Bonin Bough, offered an explanation in the Harvard Business Review. “The reason...

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