Luxury brand hierarchy

So there was a watch hierarchy thread going round on the board right now and everyone can agree that it was pretty freaking bad in how it ranked watch...

Gucci is so over.

by Alfonso Segura Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price, experience, speed, channels…) to differenti…

Battle of the brands!—what does it take to be at the top of the handbag hierarchy?

Unravel truths behind hotel star rankings and explore the Hotel Brands Pyramid, from budget to the pinnacle of luxury and exclusivity. What differentiates hotels

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