Oil's First Century by Norman Rockwell, advertisement for the American Petroleum Institute. Oil on canvas, circa 1959. Alongside Norman Rockwell stands J.C. Leyendecker as one of the great legends of American illustration art. While both artists are best remembered today for their collective 643 Saturday Evening Post covers, they were also instrumental in the development of advertising as we know it today. Leyendecker’s “Arrow Collar Man” proved the age-old adage that sex sells, while his…
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