Indie brands

Western influences are everywhere in pop culture lately. From Lil Nas X's new agey takes on cowboy clothing (think: neon colors, shiny fabrics, and animal prints) to Kacey Musgraves' fringed 'fits and Post Malone's gallon hats, the aesthetic — also known as the "Yeehaw Agenda" — doesn't seem to be going anywhere anytime soon.

From vegan formulations to incredible sustainability efforts, these indie skincare brands are on track to become the next big names in the industry.

It’s not just the big guns making noise in the beauty world these days – there are countless small and independent brands shaking things up. Here are some of the best you need to know about – and their hero products worth snapping up.

We were honored to have the opportunity to recognize and reward the fantastic work of the following agencies and designers in 2017

Top Indie Makeup Brands - Phyrra is a gothic beauty, gothic fashion & alternative lifestyle blog. Reviews, tutorials, mental health & more.

Prada, Miu Miu, Dior, Simone Rocha, and many more fashion brands are taking cues from the clowncore, twee, and indie sleaze communities.

Zara just knocked off indie brand Tuesday Bassen...

Aesthetic journal and stationery supplies. Shop from a specially curated selection of products, and have them delivered to you in the click of a button. Discover your new favourite stationery items today!

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