Put simply, your ideal client profile is the result of finding and compiling a deeper understanding of your ideal client. While it’s important to know who we do want to work with, we also need to understand the things we absolutely will not tolerate in a potential client. For example, maybe you know that you really won't enjoy working with someone who questions every single thing you say – that’s great! Now you can look out for this characteristic and know when to say no to a potential…
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