Fan engagement

A recent study by Adweek reveals a compelling statistic: 73% of sports marketers are convinced that the key to unlocking future fan engagement lies in the realm of experiential marketing.The emerging technology playing a key role in this shift? Mixed reality. At Interactive Entertainment Group (IEG), they are not just spectators of this change, but active participants, steering the course of innovation and defining the future of fan engagement. Click the pin to learn more.

LAFC is a world-class football club representing Los Angeles and committed to delivering an unrivaled fan experience.

This paper fan will definitely be a spotlight at the event. It is so artsy and can be personalised with your name in calligraphy style. It… | Instagram

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music,

See how Bud Light, Visa, Barstool Sports, and others are tapping into the school spirit on game days.

Sports fans’ experiences have traditionally revolved around the action on the court or field.

Meet Toronto's best event planners- Mad Bash Group. Creative, Bold and Expert Events & Wedding Planning Services. Images courtesy of Zeik Inocencio.

Like any other major corporation or franchise, marketing is key to a sports team. But having a team of players descend on a field isn’t that simple—it requires a venue, whose operations require ticket sales and sponsorships. And to drive those sales, fan engagement and marketing become vital pieces of the puzzle. Click the pin to see how event profs can learn from sports marketing.

To create fan events where the fans are—and not just in their living rooms—ESPN launched an event series surrounding tentpole moments in sports.