Dog treats branding

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Lickies is a fictional frozen dog treat brand serving up good dogs with ten delicious flavors! I created the colorful, fun branding, including the logo, logo variations, and other brand assets, such as illustrations, the colour palette, patterns, the ice cream/treat packaging design, and a banner design. It includes modern, funky touches with wavy and organic shapes and natural colors. Pet Branding Color Palette, Dog Treat Illustration, Dog Treats Packaging Ideas, Pet Color Palette, Pet Food Design, Pet Food Branding, Dog Packaging Design, Frozen Food Packaging Ideas, Pet Logo Branding

Lickies is a fictional frozen dog treat brand serving up good dogs with ten delicious flavors! I created the colorful, fun branding, including the logo, logo variations, and other brand assets, such as illustrations, the colour palette, patterns, the ice cream/treat packaging design, and a banner design. It includes modern, funky touches with wavy and organic shapes and natural colors.

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Dog Treat Design, Pets Food Packaging, Dog Treats Packaging Design, Pet Treat Packaging Design, Petfood Package Design, Dog Food Branding Design, Packaging Design Trends 2023, Packaging Dog Treats, Dog Product Packaging

The packaging was designed around the brand’s personality which is eco-focused, playful, and laid back. Each of the flavours is named like a menu item, which creates a fun way for customers to pair treats like “House Burger” with “Side of Fries”. This also serves as a nod to the founders’ time spent in the restaurant industry together.The pouch colours combine a slightly vintage, muted quality which is offset with a bold, bright accent colour. The accent colours are used to pull focus to…

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