Branding 101

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Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I w

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If you’re here, it means you’d like to build a luxe, premium brand, that attracts the ideal client, then avoid those 5 mistakes.

Learn how to attract your audience by creating brand colors that fit your ideal audience emotional side!

Whenever I poll my readers, “How do I write my brand story” is the question with off-the-chart responses. Answering this question makes me giddy inside because writing your brand story requires the perfect blend of brand strategy and copywriting. [And if you’re not quite sure what a brand story actually is, make sure this post […]

Creating a clear purpose as part of your brand identity and consistently remaining true to it is a defining factor in establishing your place in your industry.