Brand building

Did you know that there's a HUGE difference between being the founder of a BRAND vs. a business? The truth is that literally anyone can start a business. You can sell products and services in exchange for money...sure! BUT to build a "brand" you have to be willing to create an image. Click the link to learn the 4 ways to start building an iconic brand.

Six steps to creating a successful business image that will help you maintain a sustainable brand with loyal customers.

The simple definition of brand positioning is the unique space a brand occupies in the minds of consumers relative to competitors. Being top-of-mind is the best place to be for any brand. Apple - known for innovation, premium quality, and sleek design. Coca-Cola - associated with happiness, sharing moments, and universal availability. Nike - synonymous with athletic performance, motivation, and the “Just Do It” mentality. Tesla - positioned as a leader in electric vehicles and sustainabi...

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

In the competitive world of luxury business, creating a luxury brand is a pursuit that demands strategic planning, creativity, and a deep understanding of consumer psychology.

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.

When it comes to Branding vs Design, a brand must utilize a myriad of tools. See how Branding for the People can help!

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

Grow your brand! This is our 6 step process for guiding clients through a brand strategy & identity design process.