B2b marketing

Discover proven B2B marketing strategies to drive business growth and increase revenue. Enhance your marketing efforts with innovative ideas and techniques tailored for the B2B market.
Organisation, Business Facts, B2b Marketing Strategy, Marketing Metrics, Marketing Analytics, Marketing Technology, B2b Marketing, Infographic Marketing, Community Manager

The Basics of Marketing ROI

What metrics do you use to measure the success of your marketing? You may be aware of the term ‘vanity metrics,’ or numbers that don’t represent true value for your business’ bottom line, but do you really know which metrics are ‘vanity’ and which are more meaningful? As I recently heard it (aptly) put by Nolin...