Avant garde typeface

ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface. The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.

ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface. The font family consists of 5 weights (4 for condensed), with complementary obliques for widest width fonts.

Graphic Design, Typography, Advertising, Adobe Illustrator, Adobe InDesign

avant garde

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Avant Garde Poster - #FreeFonts #FontLove #Typography #CreativeFonts

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avante garde type poster

Typeface Hall of Fame

12 hours (or 399 units – whichever comes first) only! ITC Avant Garde Gothic Pro Selection for 63% off! 3 fonts for $39. The selection consists of ITC Avant Garde Gothic Pro Extra Light, Medium and Bold.

Avant Garde Font [Herb Lubalin]

“Avant Garde Gothic still a workhorse after all these years”

This legendary art director, designer and type designer led the way for others.

Avant Garde Type Spec Poster - student work

Avant Garde Typeface

Garde font sellpict.pw This is a type poster for the font ITC Avant Garde. My goal was to encapsulate the history and showcase the design of the font.

cartel de la tipografia Avant Garde

Avantgarde Logotype

Barrett Reid-Maroney on Instagram: “I have a new modern sans serif in development! What do you think of these letterforms? —— #typography #font #sansserif #fontdesign…”

The second PBS ident was used from 1971 to September 30, 1984. It features cel-animated tricolor letters that assemble onscreen to form the logo, similar to the concepts used for production logos from that era, such as those from MTM Enterprises. This ident was designed by Ernie