1940s utility fashion

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1940s fashion, British Utility dresses, WWII rationing

Two sisters, my mother and aunt, Clara and Vilma, dressed in the latest style. Taken in the Bronx, New York in the late 1940's. They were named for Clara Bow and Vilma Bánky. Homemade dresses. The houses in front of the house haven't been built yet. And there were still no houses behind us. Behind the girls, my grandfather built a large grape arbor, basically a city lot size, from which he produced what may have been the world's worst wine. The driveway that leads away on the left was turned…

Impact of National Defense on American fashion: Aviator's jacket inspired this suit of khaki-colored covert with stripe, 1941

1940s utility fashion

Ensemble Victor Stiebel for Utility, 1942 The Victoria & Albert Museum

In the late 1930s to mid 1940s, uniforms were worn by most men and women. Men would be out in their British forces uniform and women would be out in their factory uniform. Even during weddings, the…

Despite the hardships of WWII, fashion in the 1940s still ruled as women everywhere embraced a more utilitarian (yet chic) look, and Hollywood's Golden Age stars - from Rita Hayworth to Katharine Hepburn - dazzled in gorgeous gowns. We highlight the key looks of the decade in 40 stunning images and list our favourite vintage fashion shops so you can get the style yourself...

Models wearing Berketex utility fashions designed by Norman Hartnell.

Pauline 5270; ca. 1940s; Utility Suit - Blouse, Skirt and Slacks. [insert your photos of this pattern made up] [insert your username, and make sure your preferences allow for people to contact you via e-mail. Do not list your email address here!]

40s 1940s utility fashion working dress blue striped belt

The 1940s weren't all play. A lot of the men in the U.S. were drafted for the war. While they were off at training and fighting overseas, women were encouraged to leave their homes and work in all sorts of jobs – from office work to factories, most notably in ammunition factories contributing to the

Sandwiched between a trusty Belfast sink and a well-worn mangle, Emily Retter resist any urge to scrub the bedsheets and whip up some boiled cabbage

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Britain, wartime WWII fashion, Utility dress, 1940s fashion

all from the Life Magazine image archives, which I dearly love! previous posts: Rosie the Riveter’s safety bra