A rope bracelet - reminds me of making friendship bracelets back in the day. My right second toe used to go numb because I'd hook the end of the bracelet over it, and then knot embroidery floss for HOURS.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.