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It’s undeniable, ammonia-free hair coloring is the way forward, as shown by its ever-growing success with the public. As attentive as always to market demands, Helen Seward presents BBCOLOR, the innovative ammonia-free Nourishing Cream Hair Color.

Look at the complete news inside Helen Seward magazine 5

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BBColor is unique. The special combination of active components in Balm System makes the product truly unique. In line with Helen Seward’s philosophy, it is the perfect balance of natural ingredients and high tech.

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NEW: BLOND AGE! BBColor brightens up with new brilliant shade of blond! Find out all the new BBColor blondes!

BBColor advertising on Export Magazine 5

BBColor italian advertising

Ten reasons why S10: Perfect coverage for grey hair Rich, luminous color Product safety and sure results Discreet, “natural” color Color variation: color can be made brighter or more intense for a “made to measure” result. Gentle on scalp and hair Exceptional cosmetic effect: regenerates the hair fibre Protects against free radicals with an anti-ageing action on the hair fibre and the color. Softness and manageability Surprisingly silky, shiny hair

BBColor presentation at the booth of Cosmoprof 2013

The nourishing and restructuring power of this product represents the best protection for hair’s health and beauty, which is evident in shining, soft and sensual hair. BBColor, the security of a rich, especially developed and innovative formula.

Brand new at Cosmoprof 2013!