This piece of visual communication was designed to advertise Blanca Chicken Soup. Figure ground is used in the poster to differentiate the soup, hen and text. The background uses tone to gradually make the hierarchical text contrast at the bottom, while the fading hen contrasts at the top, and the soup meets in the middle with more contrasting colours. Line and colour are used to accentuate the soup. Textures are also used to differentiate the poster.