I am a total sucker for a great bottle label. I make purchase decisions based on labels all the time. This is La Cale Wine designed by Melanie Laviolette, I am especially suckered into this design for (Jam Bottle Design)
The simplicity of the die cut label helps draw your eye straight to the logo on the bottle, but I do think the logo should be larger. But I love how you can see through to the wine and the freshness seal matches the label.
The 3 dimensional packaging creates a wonderful sense of movement. The illustrations are surreal and evoke enquiry and interest. Whilst the label is extremely restrained a fantastical tone is created in the opaque blue layering.
(Motif wine packaging) This design for the logo is just a simple zig-zag pattern. However, the use of the circle and the way it cuts off the pattern at a certain point shows the viewer the 'M' in the pattern. This alignment is essential to the logo.