$32.99 I could not be happier with this product! The Solia straightener I was using previously broke, so I was looking for a replacement. I'm not a fan of the Chi, and when I came across this one I couldn't resist the fun zebra design, and low, low price! (I got mine for about 30). It heats up quickly and it NEVER snags my hair! The Herstyler is perfect for thick hair, but because it doesn't have a temperature control setting, I would not recommend it for thin hair.