"IBM" [Eye/Bee/M - I/B/M] Advertising Poster, Lithograph in Colours, not backed, Size: 36 x 24 Inches [91 x 61 cm.] , (1982) - Graphic Design Illustration by Paul Rand (b. 1914 - d. 1996, American) - [P. RAND part.1].
American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
Some of the most famous Logos by Paul Rand: [Ups, Abc Television, Yale University, Enron, Westinghouse, Ibm, NeXT Apple, etc...etc..], (1938 / 1996) - Graphic Design by Paul Rand (b. 1914 - d. 1996, American) - [P. RAND part.2].
Paul Rand. 1957. Retrieved from: http://www.paul-rand.com/foundation/posters/#prettyPhoto
Advertising | Paul Rand, American Modernist (1914-1996) www.lab333.com https://www.facebook.com/pages/LAB-STYLE/585086788169863 http://www.labs333style.com www.lablikes.tumblr.com www.pinterest.com/labstyle
Google Image Result for http://1.bp.blogspot.com/-uHN3FONOdNk/TYfz0yBokkI/AAAAAAAAAFQ/gqZfHKjR4pA/s400/paul%252Brand_v2.jpg
APRIL• Simple graphics effectively convey the meaning of the title. Figure and Ground relationship of man's shadow is well executed here that add a sense of mystery. Additionally, the use of classic colours of the figure forms a strong visual contrast. Brown background looks retro.