I like the use of negative space in this image to best convey the idea behind it. Not to mention it makes the text look interesting. <<Negative space in graphic design is a whole other art form all it's own>>
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This element of design is Negative Space. The hand isn't actually holding anything. It implies that there is a light bulb in the empty space. Negative space guides your imagination to finish the image.