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'Bruco' wall lamp from the Mobili Grigi series, Design Centre / Poltronova Italy, 1971. Literature: Light-Lamps 1968-1973: New Italian Design, Ferrari and Ferrari, fig.147-148

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424: Ettore Sottsass / Bruco ceiling lamp from the Mobili Grigi series < Design, 12 June 2014 < Auctions | Wright

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Essetre shelving from the Mobili Grigi series, Poltronova, Italy, 1970. While Artistic Director at Poltronova, Sottsass created the Mobili Grigi series, introduced at Eurodomus 3 in Milan in 1970. These are his most anti-commercial designs, where the concept of grey symbolized the antithesis of consumer appeal. The designs made a counter-cultural statement about the emerging popularity of brands.