Hierarchy Fail. The gold colors attract focus. The gold-colored woman is a human with a face, which makes me want to look at that face. The Nerma text is the strongest, solidest gold, in contrast to all else, which makes me want to look at it. As soon as I enlarge the picture, gold text and gold face are far enough apart that I can't look at both together, however much I want to. The text should clearly trump the lady or vice versa.