This is "The Guild of Food Writers" logo and what I like about this is how it plays on with the company's name. "food" is represented by the negative space shaped as a spoon and "writers" is represented by the fountain pen. Clever use of negative space.
This is a clever logo which uses negative space to give dimension to the letters. The H is hard to see at first and forces the observer to look at it for a while until it appears. The use of shadows and tone makes it look professional
This is example for typography design. I like that design since it is so creative typeface using the glass shape for "g" even though the design is really simple. I've got inspiration when I do assignments for typography design class.
Saltwater by ASD Kudos. read - OK a fish restaurant but read - the 'S' incorporated into the fish and then read - the wave and feel of water whether one associates this with the ocean catch or the ocean the fish are caught in.