You really can get soft light, with a little help from The Pop-Up Flash Bounce. ---(I like the comparison pics but the product name makes me think of some sort of stripper move -pop-up-flash-bounce-) is it just me?
Know Your Lenses: DSLR lenses- get to know all about telephoto, prime lenses, wide angle and kit lenses! Which to use for faces, which to use for places, and everything in between. (great info for beginner photographers)
Camera- business card: have to try this trick.How to use a business card to bounce light up to create a nice overall illumination, while some of the light penetrates directly through the card, disperses and lights the subject from the front.