Martini & Rossi is an Italian alcoholic beverage company primarily associated with the Martini brand of vermouth. It also produces the French vermouth, Noilly Prat. The company started in the mid-19th century, as a vermouth bottling plant in Pessione—the Distilleria Nazionale di Spirito di Vino. 3 men came to dominate the company; Alessandro Martini, Luigi Rossi and Teofilo Sola. The Sola family sold out in 1879, and the company became known as Martini & Rossi.