Event Marketing and Technology

From smartphones to mixed reality to geofencing, technology is changing the way we execute events, trade shows, and experiential marketing activations.
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This Is the Most Valuable Result of Successful Events

Event marketing allows companies to hear its customers. The event data gained is highly beneficial, making it the most valuable result of successful events.

8 Ways to Use Creative Event Technology

Investing - Valuing a Seed Stage Startup – WeGoBusiness - Top business stories from around the internet

Current event technology

Wednesday of September: Preventing Dropouts by Using Virtual Reality in the Classroom - World Wide Narrative

Beyond The Hashtag: How Smartphones Are Changing Events

As technology becomes more integral in our lives, we are no longer simply attending events. We are engaging with them on a new level via mobile event apps.

Social Sharing Could be the True Measure of Event Success

Presdo Match, an event-industry mobile app added a business card exchange feature that may have put it into an entirely new category of event tech.

How to successfully measure event #hashtags

Here's an infographic-guide on not only best practices for using hashtags, but cross platform clarification on when, where and how many hashtags to use.

Social Media and Experiential Marketing Now Go Together

The internet is the first place to which consumers turn when they need information. That may seem like an obvious statement, but it is important for you and your business.

Experiential marketing and influencer marketing go together.

The maturation and use of influencer marketing on a larger scale is enabling brands to connect influencer campaigns to sales.

Incorporate Lead Generation into Your Campaign.

There is a lot that goes into an experiential campaign, and incorporating lead generation into your marketing plans is well worth the extra effort.


End Client: Gogo In Flight Internet Program: Large-Scale Staffing and Project Management, Technology Objective: 6 Gogo airline partners serviced in 15 markets.