Oh, Lana. I have such a Love & Hate you so hard feeling towards you. If you haven't been bombarded by Interscope's barrage of ads for Lana Del Rey's new 'Born to Die' album yet, well...no, not possible now that I think of it. You'll like it. It's catchy. It's a bit different in that "Oh, quirky ginger with a seductive voice" slash "Goddamnit this is good flowery pop" type of way.