Creative Direction
It means for us becoming part of a story, taking into consideration the company's past, its cultural background, its traditions and establishing an empathic relationship with it, the basis for the success of any project. A creative approach and research at the service of a design capable of telling the uniqueness of the company and its products.
4 Pins
·5y
Liquida, Fio. - year 2018
First Tests in Fio. Lab (Ph. Courtesy of Fioranese). Liquida, the new collection in 20x20 curated by Davide Tonelli for Fio. is the beginning of a new path of investigation in ceramics whose goal is to emphasize the company's historical know-how in its transition from the analogical to the digital era. Six pastel colors, the result of an accurate analysis on the new color trends: ivory, taupe, pink, sage, sugar paper and cacao to create an eclectic collection completed by eight patterns .
Rebranding of Fio.
The Rebranding of Fio., the sub-brand of Fioranese Ceramica. Its new logo consists of the name of the brand “handpainted” to symbolize a line of products that combines designs and trends, craftsmanship and technology. Eclectic, handcraft, avant-garde, loved: this is the new Fio., and its values are reflected in its language of signs, words and colors.
Décor, Ornamenta - year 2019
Décor Collection is a line of coverings in hexagonal format of Ø 23 cm in which the color returns to be the absolute protagonist of the spaces. Multiple combinations to break the rules. The range of colors of the moment characterizes the Décor collection: from the millennial pink to the forest green, the palette is formed by perfectly balanced colors. Six solid colors embellished with a range of six textures declined in péndant allow you to choose the tone that best suits your style.