Programmatic Buying

3 Pins
·9y
a bar chart that shows the percentage of users using video
Marketers Rank CTR as Least Important Metric in Video Campaigns
Press Image - KPIs
the percentage of complaints about spending on brands
Unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks.
Percent of Programmatic Ad Spending Focused on Branding Campaigns* Among UK and US Senior Marketers, April 2015 (% of respondents)
the percentage of americans who use social media to promote their products and services in advertising
Unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks.
Benefits of Running Programmatic Brand Advertising Campaigns According to UK and US Senior Marketers, April 2015 (% of respondents)