Conoscere i pneumatici (design Bob Noorda)

Conoscere i pneumatici - Pirelli (by Bob Noorda)

Advertisement announces the construction of Pirelli’s 1956 new corporate office building in Milan, Italy’s first skyscraper, the “Pirelli Tower” or “Pirellone” developed by architect Gio Ponti, with the assistance of structural engineers Pier Luigi Nervi and Arturo Danusso. The three colorized floor-shapes are a stylized representation of Ponti’s original graphic identity used to promote the building.

Title, Year Pirelli Nuova Sede, 1955 Designer Unknown Client Pirelli, Italy Size (h x w), Language x Italian

Studio Boggeri

The amazing Display archives are way more than eye candy

Pirelli leaflet by Bob Noorda (1956)

Display is a curated collection of important graphic design books, periodicals, advertisements and ephemera – featuring a bookstore, articles and exhibitions on modern graphic design.

Studio Boggeri

Display is a curated collection of important graphic design books, periodicals, advertisements and ephemera – featuring a bookstore, articles and exhibitions on modern graphic design.

Stefan Glerum - Pirelli Annual Report 2011

Bookcovers, illustrations, and type design for Pirelli’s Annual Report Book design and art direction by Francesco Valtolina.

Pentagram pirelli 0

Pirelli and Pininfarina are just the latest companies that will end up in foreign hands, in a nation unable to create breeding ground for big business.

Pirelli Nuova Sede_ADV Pirelli

Title, Year Pirelli Nuova Sede, 1955 Designer Unknown Client Pirelli, Italy Size (h x w), Language x Italian

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