Nooka, venerable maker of sci-fi chic watches, doesn't want you to throw away the box your new watch comes in. They don't want you to recycle it either. They want you to eat out of it. Wait, what? Buy This Futuristic Watch and Then... Eat Lunch Out of Its Packaging? The new packaging is the result of design collaboration between Nooka and SiliconeZone. It's durable, micro-wave safe, and meant to hold your edibles and potables.