Chupa Chups Brand Inventory

This Brand Inventory goals to determine the product's Brand elements, Supporting marketing programs, Profile of competitive brands, Points-of-parity and points-of-difference and Brand Mantra.
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During the last 50 years Chupa Chups has been moving the world. In 2008 Chupa Chups wanted to celebrate its 50th anniversary with all Chupa Chups' consumers around the world celebrating several events during the year and in different countries like the grosse Schülerparty in Germany, the skyblog in France, the suck for luck in Philippines, and so on finishing with a huge MTV Concert in Barcelona.

During the last 50 years Chupa Chups has been moving the world. In 2008 Chupa Chups wanted to celebrate its 50th anniversary with all Chupa Chups' consumers around the world celebrating several events during the year and in different countries like the grosse Schülerparty in Germany, the skyblog in France, the suck for luck in Philippines, and so on finishing with a huge MTV Concert in Barcelona.

Brand Logo (Brand Element)

Brand Logo (Brand Element)

Latest Commercial (Supporting Marketing Programs)

Latest Commercial (Supporting Marketing Programs)

perfetti van melle - CORPORATE BRAND. It has Product Brands including Mentos, Alpenliebe, Fruit-tella and chupa chups

perfetti van melle - CORPORATE BRAND. It has Product Brands including Mentos, Alpenliebe, Fruit-tella and chupa chups

Packaging (Brand Element)

Packaging (Brand Element)

chuck the chupa chups - Product Endorser

chuck the chupa chups - Product Endorser

Another Packaging

Another Packaging

Brand's Tagline (Brand Element)

Brand's Tagline (Brand Element)

Profile Of Competitive Brand - Lipps Pop Stix  is a non-mentholated hard candy that comes in six (6) fruity flavors - Strawberry, Mango, Tamarind, Apple, Grapes and Black Berry

Profile Of Competitive Brand - Lipps Pop Stix is a non-mentholated hard candy that comes in six (6) fruity flavors - Strawberry, Mango, Tamarind, Apple, Grapes and Black Berry

Chupa chups has its own facebook page wherein they are doing an update anytime of the day.

Chupa chups has its own facebook page wherein they are doing an update anytime of the day.

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